Our food is retort-cooked and sealed for freshness in a process similar to baby food -gently cooked, shelf-stable, and protected without needing preservatives. It’s clean, safe, and reliable - every time you open a tray.
Designed & Made by Experts
Every Within recipe is crafted by experienced pet nutritionists and food technologists. From protein content to gut-supporting fibres, every ingredient serves a purpose - supporting real dogs, with real needs, in everyday life.
Made in the UK
We proudly manufacture in the UK, using trusted, traceable supply chains and high food safety standards. Local production means lower transport miles, better oversight, and stronger partnerships - so you know exactly where your dog’s food comes from.
Our Ingredients
We only use named, high-quality ingredients - no vague terms, no meat derivatives, and absolutely no meat meal. Just real, honest food made from cuts dogs genuinely love, with nothing unnecessary added. If it’s not good enough for us to stand behind, it doesn’t go in.
Approved by Vets
Every Within recipe is independently reviewed and approved by a veterinary professional. That means you can feed with confidence, knowing our food meets strict standards for digestibility, balance, and nutritional integrity.
We believe good food shouldn’t come at the cost of the planet - which is why we consider sustainability at every step, from sourcing to packaging.
Sustainability isn’t a badge. It’s a practice - and one we’re committed to improving every day.
More than ingredients — this is purposeful, proven nutrition.
At Within, we don’t add ingredients just for label appeal. Everything in our food is chosen for a reason - to nourish your dog from the inside out. Two of our most important functional additions are FormulaBiotics and Kynasil™ - and here’s why they matter.
The building blocks of life, in every bowl.
A healthy gut is the foundation of your dog’s overall wellbeing — from digestion to immunity, skin, mood, and energy. Our FormulaBiotics blend is designed to support all of that, naturally.
It’s a gentle combination of prebiotics (which feed the good bacteria in your dog’s gut) and postbiotics (which help the gut function at its best). Together, they:
We call them the building blocks of life - because when the gut is happy, everything else can thrive.
Natural support for joints, bones, and skin.
Kynasil™ is a naturally derived form of bioavailable silica - a mineral that plays an essential role in keeping your dog’s body strong, flexible, and resilient.
Think of it as reinforcement for the parts of your dog that keep them moving, jumping, running, and playing - and looking great while doing it.
Kynasil™ helps to:
It’s a small ingredient with a big job - helping your dog stay strong, active, and comfortable at every life stage.
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Caring for dogs means caring for the world around them.
At Within, we believe doing the right thing goes beyond what’s in the bowl. That’s why we actively support organisations that make a difference - both in the lives of dogs and the communities we’re proud to be part of.
Every day, dogs across the UK need emergency transfusions - whether it’s due to trauma, illness, or surgery. Pet Blood Bank UK is the only UK charity that provides a lifesaving blood bank service for dogs, and we’re proud to support their work.
Through our partnership, we help raise awareness of the importance of canine blood donation, support local donor sessions, and contribute resources to keep this essential service running. Because when dogs need help, they deserve access to the best possible care.
We’re proud to be based in Wales - and even prouder to support charities and grassroots organisations local to our factory in Wrexham. This includes:
From providing meals to dogs in crisis to sponsoring initiatives that bring people and pets closer together, we believe small actions - done consistently - create real impact.
We don’t just make food for dogs. We stand for them - and for the communities that care for them too.