Every dog deserves more than just a full bowl - they deserve nourishment that supports their whole being. That’s why feeding isn’t just a routine - it’s a ritual of care. At Within, we believe that thoughtfully balanced, nutrient-rich meals lay the foundation for a healthy, vibrant life - so your dog can chase, chew, nap, and nuzzle with joy.
This guide walks you through everything you need to know. How much to feed, when, and why it matters. Whether you're raising a curious pup or supporting a wise old soul, we’re here to help you feed with intention - every single day.
Just like us, dogs thrive on balance. The right combination of nutrients fuels their movement, supports their immune system, and helps every cell in their body function at its best. From playful pups to slower-paced seniors, each dog has unique dietary needs shaped by their age, health, and lifestyle.
A truly complete meal includes:
At Within, every recipe is designed to deliver this balance - enhanced by our unique Formula Biotics blend. This targeted combination of prebiotics and natural functional ingredients supports a healthy gut microbiome - the foundation of overall wellbeing.
Because nourishment is about more than just filling a bowl - it’s about helping your dog feel good from the inside out.
What and how you feed your dog are equally important. Mealtimes should feel calm, consistent, and nourishing - for body and mind. Here are a few tips to help make feeding a daily act of care.
Dogs thrive on consistency. Feeding at regular times helps support healthy digestion and reduces stress. For most dogs, two meals a day – morning and evening – work best. Smaller breeds may benefit from three lighter meals, while some larger dogs may do well with just one.
Every dog is different – if you’re unsure what suits yours best, your vet can help you decide based on their breed, age, and lifestyle.
Just like us, dogs enjoy a little variety. Unless your dog has known sensitivities or dietary restrictions, introducing different recipes can bring added enjoyment and nutritional diversity to their diet.
Every Within recipe is complete and balanced, thoughtfully formulated with our Formula Biotics blend and tailored superfoods to support your dog’s wellbeing — from gut health to skin, coat, and immune function. That means you can confidently rotate flavours, knowing each one provides everything they need in every bowl.
It’s a simple way to keep things interesting at mealtimes — and support their health from the inside out. Because no one wants the same meal every day. Especially not your four-legged foodie.
Explore our full recipe range and find their next favourite bowl.
Every Within recipe is complete and balanced, providing all the nutrients your dog needs to thrive — at every life stage. From supporting their skin to strengthening joints, our food works from the inside out to help them live a full, vibrant life.
Here’s what to look for in a truly nourishing bowl:
Fresh Breath
Naturally cleanses to keep mouths fresh and kissable
Training and Reward
Tasty bites made for learning, bonding, and good behaviour
Energy Boost
High-quality fuel to power daily adventures
Indulgent Treat
Wholesome, feel-good treats with a touch of luxury
Healthy Gut Microbiome
Supports digestion and wellbeing with Formula Biotics
Special Occasion
Perfect for birthdays, gotcha days, and spoiling them just because
Mobility & Support
With glucosamine and Chondroitin to help keep them moving with ease
Healthy Skin & Coat
With essential fatty acids to support glossy coats and calm skin
Healthy Gums
Dual-action dental support for fresher breath and cleaner teeth
Calming Night Time
Soothing ingredients to help them settle, rest, and unwind
Your dog’s needs change – and so should their bowl.
From lively adolescence to slower senior days, your dog’s body – and nutritional needs – evolve over time. That’s why it’s important to tailor their feeding routine to suit their life stage.
At Within, our recipes are carefully crafted for adult and senior dogs, with functional support for digestion, energy, skin, coat, and joints – all wrapped into a soft, easy to digest format.
Here’s how to adapt feeding through each stage:
We don’t currently offer puppy-specific food - but we’re often the next step once your dog reaches adulthood.
Tip: Puppies need higher calories and specific nutrient ratios during early development. Stick with a vet-recommended puppy diet until they’re 12 months old, then transition to Within gradually.
If you’re unsure when to switch, we’re here to help
What they need: Energy balance, functional ingredients, and easy digestion.
Adult dogs need steady nutrition that supports all-round wellbeing – from healthy digestion to coat condition and immune strength.
Every Within recipe is:
Feed twice daily and adjust portions based on weight, lifestyle, and activity level
What they need: Lower fat, joint support, and digestive ease.
As dogs age, their metabolism slows – but their need for nourishment stays strong. Our soft-textured recipes and functional ingredients make Within a smart choice for older dogs.
We include:
Senior dogs may benefit from slightly smaller portions or added warm water to aid chewing and hydration
Within gives adult and senior dogs purposeful, gentle nutrition that works with their body – not against it. It’s how we help dogs feel good from the inside out, every day of their life.
Because every dog – and every bowl – is different.
Feeding the right amount is about more than just measuring scoops. It’s about giving your dog the nourishment they need to stay active, healthy, and balanced – without overfeeding or falling short on energy.
At Within, our recipes are nutrient-dense and complete, meaning a little goes a long way. And because every dog is unique, it’s important to tailor their portion based on their lifestyle, not just their size.
Weight & Size
Larger dogs need more food than smaller dogs – but portioning should always be based on their ideal weight, not necessarily their current weight. If your dog is under or overweight, use feeding time as part of their wellness plan.
Activity Level
A working spaniel, a city-dwelling sausage dog, a couch-loving senior – energy output varies. More active dogs need more fuel. Less active dogs may need fewer calories to avoid weight gain.
Tip: Start with our feeding guide, then adjust by more or less than 10% depending on energy levels.
Neutered or Spayed
After neutering, metabolism often slows slightly – meaning some dogs benefit from a reduced portion to maintain their healthy weight.
Age
Puppies require more frequent meals (though Within is not puppy-formulated), while adult dogs typically thrive on two meals a day. Senior dogs may need slightly reduced portions, especially if their activity levels drop.
Each Within pack features a clear feeding table based on weight. This guide is built around calorie needs, not guesswork – but always your dog’s body condition and adjust if needed.
With Within, you can trust that every portion delivers:
So, whether you feed by weight, by eye, or with a measuring scoop – what matters most is what’s in the food, not just how much of it you serve.
When using Within for the first time, introduce it to your dog gradually over 7 days. Please make sure fresh drinking water is always available. Store in a cool, dry place. Once opened, cover, keep refrigerated and use within 3 days.
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